Facebook can be an excellent write blogs and post daily happenings. You, as a Facebook user, have the full right to use it to make friends and informed posts as well as keep in touch with both family and other colleagues. In contrast, you also have all the right to use Facebook to promote your own business and to make it accessible to other people.
However, this does not mean that your small business’ Facebook page can spam any individual who happens to follow it. This also doesn’t mean that it can be used to badmouth other companies and mud-sling the competition. Here are a few rules and guidelines to follow in promoting your business on Facebook.
Make It Warm and Friendly
Just remember that Facebook is a place for linking with people and making personal connections. You have all the room to talk about your company and post slick and flashy advertisements on your company’s main website. But for Facebook, this would be redundant and inappropriate. Rather, make your business’ Facebook page a place where you can blog and post news, as well as to show your company in a good light, as a personal and open business made up of real people. Your customers will appreciate it, and it is a better usage of Facebook’s social networking schema in the first place.
Post Things that Will Capture People’s Interest
Nothing turns off a Facebook user who stumbles across a business page more than a company that says little to nothing about what the company is and then leaves it to gather dust. This is a lost opportunity and a real downer for potential customers.
Read More: Social Media Sites that can Help You Create a Social Media Viral Strategy
Always keep in mind that the purpose of Facebook is posting material that people would want to share with their friends. Do you have a promotional sale and really great bargains? Post it! Do you have an event where you are giving away freebies? Post it! Both of these things are likely to inspire people to repost and share. It will give people a good impression about you and also advertise your company more effectively.
Make Your Page an Open Forum
There is nothing more essential to the health of a company than customer feedback. It is by knowing the needs and clamors of a company’s client base that a company can adjust its marketing strategy and satisfy customer demand for better results.
Read More: Facebook Comment is a Feature for Businesses
That is what makes Facebook a perfect social media platform for two-way communication. It is a place where people can comment, like and respond to your posts and promotions. Therefore, don’t turn your page into a one-way advertisement pump. Let the people who are following you get involved.It will benefit you in more ways than one.
Proper Grammar and Punctuation Make the Model Business Page
Last of all, mind your punctuation and grammar. Making warm, friendly and interesting posts makes you seem more interesting as a company; making spelling errors makes you seem less professional, sloppy, and complacent about making a Facebook page. Keep proper Internet etiquette at all times,and make the most of your page. It will make you appear as the model business.
The Author is an entrepreneur and a full time freelance writer. She works with certshome.com. She loves to write about Technology , career growth, Web Designing and Business.
However, this does not mean that your small business’ Facebook page can spam any individual who happens to follow it. This also doesn’t mean that it can be used to badmouth other companies and mud-sling the competition. Here are a few rules and guidelines to follow in promoting your business on Facebook.
Make It Warm and Friendly
Just remember that Facebook is a place for linking with people and making personal connections. You have all the room to talk about your company and post slick and flashy advertisements on your company’s main website. But for Facebook, this would be redundant and inappropriate. Rather, make your business’ Facebook page a place where you can blog and post news, as well as to show your company in a good light, as a personal and open business made up of real people. Your customers will appreciate it, and it is a better usage of Facebook’s social networking schema in the first place.
Post Things that Will Capture People’s Interest
Nothing turns off a Facebook user who stumbles across a business page more than a company that says little to nothing about what the company is and then leaves it to gather dust. This is a lost opportunity and a real downer for potential customers.
Read More: Social Media Sites that can Help You Create a Social Media Viral Strategy
Always keep in mind that the purpose of Facebook is posting material that people would want to share with their friends. Do you have a promotional sale and really great bargains? Post it! Do you have an event where you are giving away freebies? Post it! Both of these things are likely to inspire people to repost and share. It will give people a good impression about you and also advertise your company more effectively.
Make Your Page an Open Forum
There is nothing more essential to the health of a company than customer feedback. It is by knowing the needs and clamors of a company’s client base that a company can adjust its marketing strategy and satisfy customer demand for better results.
Read More: Facebook Comment is a Feature for Businesses
That is what makes Facebook a perfect social media platform for two-way communication. It is a place where people can comment, like and respond to your posts and promotions. Therefore, don’t turn your page into a one-way advertisement pump. Let the people who are following you get involved.It will benefit you in more ways than one.
Proper Grammar and Punctuation Make the Model Business Page
Last of all, mind your punctuation and grammar. Making warm, friendly and interesting posts makes you seem more interesting as a company; making spelling errors makes you seem less professional, sloppy, and complacent about making a Facebook page. Keep proper Internet etiquette at all times,and make the most of your page. It will make you appear as the model business.
The Author is an entrepreneur and a full time freelance writer. She works with certshome.com. She loves to write about Technology , career growth, Web Designing and Business.
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