Why Webinars Are Key for Internet Marketing?

Web-based seminars are a key marketing tool for B2B and B2C businesses, large and small. A 2012 study by ON24 found the average webcast captured 433 participants. Webinars can assist in increasing your client base, introducing new features and educating your current customers on the ins and outs of your product.


Why Webinars?

It can be costly to travel and support live events. A webinar can offer you the benefits of being in different places without the hassle of travel itself. If you have customers in both New York and California, making the trek to both those states would take up time and money. That money could be saved by setting up a webinar for both your New York and California customers in one workshop.
Additionally, think about your customers' needs. They might find it more practical in their busy schedules to register for a two-hour seminar in the comfort of their homes or offices, rather than meet at a specific site. Two hours are easy to spare, but an entire day is hard to give up. Webinars offer both you and the customer a convenient way to meet and explore your product. And for customers who aren't able to see the webinar immediately, they're easy to save to a free online storage account for people to view anywhere, any time on any device.


Tips for Determining Webinar Content

According to VerticalResponse, 85 percent of companies create webinars to inform customers about their products, and 77 percent do so to create a lead generation. The first step in creating a useful webinar is determining the content you will display during your session. Before you set up your webinar, find out what your customers need. Sending out surveys or quick and easy polls via email is a good way to get a pulse on what information you can provide to your customers. If you are looking to generate a new customer base, entice them with the opportunity to learn about cool, innovative features your product offers. Similarly, if you want to engage with your current customer base, offer a Q-and-A session in which customers can come to you with concerns or ideas, making their input an important part of your business.


Organizing a Webinar is Easy

If this is your first time offering a webinar, do not fret. Organizing a quality workshop is painless. You should make your presentation about 30-60 minutes, as ON24’s study found that average viewing time for participants was 53 minutes. You want to make sure you retain your audience throughout your presentation. It is important to choose reliable hardware and software for your webinar, as you do not want to lose your audience due to poor connection, audio, etc. There are a variety of options to choose from and many offer capabilities to chat live, which can enable your participants to ask questions in real time.
Use software that is accessible from a mobile device so customers can access your content from wherever they are. Finally, you want to keep the energy flowing throughout your presentation, so engage your audience by building in ample opportunities for participation. Integrate polls and surveys within your presentation, encouraging even the shyest members to contribute.


Generating Optimum Registrants

Once you have determined content and organized the details of your webinar, make sure you are driving customers to register. Employ all the best practices to ensure participation. ON24’s study found the best mixture for optimum participation is an 80 percent to 20 percent mix between sending emails and connecting through social media.
Begin sending out emails advertising keynote speakers and problems you will address at least a week before your webinar date, and then a final email the day before your webinar airs. This practice can increase viewership by at least 36 percent. Another important factor to consider is timing your webinar to be convenient for all participants. If your viewers are U.S.-based, pick a time that is good for both East and West coasters. The last thing you want to do is choose a time that does not work for a specific group, alienating them from the opportunity to participate.


Finish by Promoting Your Product

Encourage participants to connect with you on Facebook or Twitter and keep the dialogue going, even after the webinar is over. The purpose of your webinar should not get lost at the end. You want to make sure you generate loyal customers to remain with your business and keep your current customers confident in your product. Follow up and use feedback to create an even more user-friendly, exciting presentation for the future. Finally, use the information you generate through your webinar to update your website and offer promotions that are tailored to the needs of your customers.

14 Responses to “Why Webinars Are Key for Internet Marketing?”

ngocanhng said...
January 17, 2018 at 6:59 PM

Alot of blogs I see these days don't really provide anything that I'm interested in, but I'm most definately interested in this one. Just thought that I would post and let you know. Nice! thank you so much! Thank you for sharing.

Unknown said...
July 29, 2018 at 12:18 AM This comment has been removed by the author.

Unknown said...
July 29, 2018 at 12:20 AM

cara menggugurkan hamil kandungan dengan cepat dan akurat terbukti ampuh untuk melunturkan janin kehamilan muda 1 minggu hingga 1 , 2 , 3 dan 4 bulan
obat penggugur kandungan adalah suatu bentuk proses berakhirnya kehamilan dengan dikeluarkannya janin ( fetus ) atau embrio sebelum memiliki kemampuan untuk berkembang dan bertahan hidup diluar rahim , sehingga bisa menyebabkan kematiannya pada janin
Disini akan kami beritahukan kepada Anda langkah cara cepat menggugurkan kandungan dengan cepat dan selamat adalah KURET dan obat aborsi
Kunyit memang tidak di baik di konsumsi oleh ibu hamil yang sedang hamil muda sehubungan dengan sifatnya untuk melancarkan haid , dan di percayai sebagai obat telat datang bulan
jual obat aborsi paling manjur Misiprostol Cytotec asli terbukti ampuh melunturkan janin kuat tanpa kuret dengan bersih untuk usia 1 , 2 , 3 sampai 4 bulan dengan aman

Anonymous said...
July 9, 2019 at 10:50 PM

Free Random Live Video Streaming App Video chat: is ideal for one-to-one conversations that you can meet and match fun and interesting single all over the world in seconds.

naveed1111 said...
September 14, 2019 at 9:36 AM

Nice one, there is actually some great facts on this post some of my subscribers may find this useful, will send them a link, many thanks. Mailbanger

WebCodexIT said...
April 4, 2020 at 3:24 AM

Intriguing post. Positive that I’ll come back here. Good function. web developer company

jacob olivia said...
April 5, 2020 at 3:05 AM

But a smiling visitant here to share the love (:, btw great style and design . web developer company

mtom said...
April 13, 2020 at 11:53 PM

An extremely interesting read, I may possibly not agree completely, but you do make some very valid points. 스포츠중계


For anybody who is considering about external complications, sometimes be tough amaze those to realize to produce just a single weed in this very flowing usually requires eleven liters concerning gasoline to. dc free mommy blog giveaways family trip home gardening house power wash baby laundry detergent 해외축구중계

Dunia Games said...
April 21, 2020 at 6:34 AM

When visiting blogs, i always look for a very nice content like yours “   Mindset

authur said...
May 2, 2020 at 1:21 AM

I real pleased to find this site on bing, just what I was looking for : D too saved to bookmarks . user experience design

jackharry said...
May 2, 2020 at 1:37 PM

In the event that, then again, your association was an early adopter of new media (or if nothing else an early adopter of an online life approach!), it is likely time to refresh your arrangement.generic

mtom said...
May 5, 2020 at 5:28 AM

Youre so cool! I dont suppose Ive read anything this way before. So nice to find somebody by incorporating original thoughts on this subject. realy appreciation for starting this up. this fabulous website is something that is required on the net, somebody if we do originality. beneficial work for bringing something new towards the world wide web! 해외스포츠중계


Youre so cool! I dont suppose Ive read anything like this before. So nice to find somebody with some original thoughts on this subject. realy thank you for starting this up. this website is something that is needed on the web, someone with a little originality. useful job for bringing something new to the internet! 해외축구중계

Daftar Judi said...
May 23, 2020 at 2:57 AM

My brother recommended I might like this website. He was entirely right. This post truly made my day. You cann’t imagine simply how much time I had spent for this info! Thanks! Anton Psak

Unknown said...
May 27, 2020 at 3:47 AM

Good website! I truly love how it is simple on my eyes and the data are well written. I am wondering how I could be notified whenever a new post has been made. I’ve subscribed to your feed which must do the trick! Have a nice day! front end service

Post a Comment